As mentioned a hundred times before, the resource box is the conclusion of the article. More importantly, it is also the place where the backlink is contained, and for this reason, some people often describe it as the most important part of the article.

Since the focal point of the resource box is getting people to actually click the backlink, it is essentially a call to action. After the reader has been guided through the bulk of the article, and presold to as much an extent as is possible regarding what your backlink has to offer, he should find a clear course of action in the resource box.

Commonly, a resource box might contain something like: “If you want more information, just visit http://www.yoursite.com.”

Although that is a call to action, it isn’t a very good one. Imagine how much better it would be if it was more like: “If you want to learn more, there is this great eBook that’ll make you practically an expert, and it is up for grabs FREE at http://www.yoursite.com.”

By adding the incentive, the call to action will appeal to the reader all the more. Of course, it doesn’t have to be a free eBook, any incentive would work fine. It could just as easily be discounts, special offers, or even just content that is of interest.

At the end of the day, the important part is that the reader be given some reason, any reason, to want to click your backlink. That should be the conclusion to your article; the logical next step of continuing through the backlink.

Following these few pointers should get you both and article body and resource box that is much more effective than the regular variety.